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Goals
Photovoice has three main goals:
- to enable people to record and reflect their community's strengths and concerns;
- to promote critical dialogue and knowledge about personal and community issues through large and small group discussions of photographs; and
- to reach policy makers.
Photovoice is highly flexible and can be adapted to specific participatory goals (such as needs assessment, asset mapping, and evaluation), different groups and communities, and distinct policy and public health issues.
Stages
The stages of photovoice include:
- conceptualizing the problem
- defining broader goals and objectives
- recruiting policy makers as the audience for photovoice findings
- training the trainers
- conducting photovoice training
- devising the initial theme/s for taking pictures
- taking pictures
- facilitating group discussion
- critical reflection and dialogue
selecting photographs for discussion
contextualizing and storytelling
codifying issues, themes, and theories
- documenting the stories
- conducting the formative evaluation
- reaching policy makers, donors, media, researchers, and others who may be mobilized to create change
- conducting participatory evaluation of policy and program implementation
Community Training and Process
The first photovoice training begins with a discussion of cameras, ethics, and power; ways of seeing photographs; and a philosophy of giving photographs back to community members as a way of expression appreciation, respect, or camaraderie. The curriculum may then move to address mechanical aspects of camera use.
Community people using photovoice engage in a three-stage process that provides the foundation for analyzing the pictures they have taken:
- Selecting choosing those photographs that most accurately reflect
the community's concerns and assets
The participatory approach dictates this first stage. So that people can
lead the discussion, it is they who choose the photographs. They select
photographs they considered most significant, or simply like best, from
each roll of film they had taken.
- Contextualizing telling stories about what the photographs mean
The participatory approach also generates the second stage, contextualizing
or storytelling. This occurs in the process of group discussion, suggested
by the acronym VOICE, voicing our individual and collective experience.
Photographs alone, considered outside the context of their own voices and
stories, would contradict the essence of photovoice. People describe the
meaning of their images in small and large group discussions.
- Codifying identifying the issues, themes, or theories that emerge
The participatory approach gives multiple meanings to singular images and
thus frames the third stage, codifying. In this stage, participants may
identify three types of dimensions that arise from the dialogue process:
issues, themes, or theories.
They may codify issues when the concerns targeted for action are pragmatic,
immediate, and tangible. This is the most direct application of the
analysis. They may also codify themes and patterns, or develop theories that
are grounded in data that have been systematically gathered and analyzed in
collective discussion.
Conclusion
Photovoice turns on involving people in defining issues. Such an approach
avoids the distortion of fitting data into a predetermined paradigm; through it we hear and understand how people make meaning themselves, or construct what matters to them. Photovoice, to paraphrase Glik, Gordon, Ward, Kouame, and Guessan, is not simply the shuffling of information around, but entails people reflecting on their own community portraits and voices and on what questions can be linked into more general constructs or can be seen to be interrelated. It is a method that enables people to define for themselves and others, including policy makers, what is worth remembering and what needs to be changed.
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"Photovoice is a method that enables people to define for themselves
and others, including policy makers, what is worth remembering and what
needs to be changed."
Caroline Wang
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